BetMaster Privacy Policy

At BetMaster, we are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share information about you when you use our website at https://betmaster.co.uk and any related services, including the BetMaster app. We encourage you to read this document carefully. By registering an account or continuing to use our platform, you confirm that you have read and understood this policy. Our services are operated by BM Solutions GB Ltd, registered in Malta (reg. C 98650), The Edge Court, Office 2, Guze Duca Street, Ħal Qormi QRM 9088, and we hold a UK Gambling Commission Gaming Service Licence — licence number 000-065699-R-339929-001 (account no. 65699).

1. Who We Are and How to Contact Us

Here at BetMaster, we act as the data controller responsible for your personal information. If you have any questions about how we handle your data, or if you wish to exercise any of your rights under applicable data protection law, you can reach us through the following channels:

• Email: support@betmaster.co.uk
• Complaints: complaints@betmaster.co.uk
• Live Chat: available 24/7 on our website and the BetMaster casino app
• Telephone: available via our support contact page

We process data only for users based in the United Kingdom. Our BetMaster UK platform is exclusively available to UK residents, and we strictly prohibit access via VPN or from any restricted territory outside the United Kingdom.

2. What Personal Data We Collect

When you interact with our BetMaster casino online services, we may collect the following categories of personal information:

2.1 Information You Provide Directly

• Full name, date of birth, and residential address
• Email address and phone number
• Username and password created during BetMaster login registration
• Payment details such as debit card numbers, Trustly account references, Apple Pay, Google Pay, Skrill, or Neteller identifiers
• Identity verification documents (e.g. passport, driving licence, proof of address) required under our UK Gambling Commission obligations
• Responses to responsible gambling assessments and self-exclusion requests

2.2 Data We Collect Automatically

• IP address and device type
• Browser type, operating system, and app version (including data from the BetMaster casino app on iOS and Android)
• Pages visited, session durations, and in-game activity
• Deposit and withdrawal history, including BetMaster withdrawal time records
• Communications with our support team via live chat or email
• Location data to confirm UK residency and prevent access from restricted countries

3. How We Use Your Personal Data

We at BetMaster use your personal data for the following lawful purposes:

• To operate your account: including processing your BetMaster login, verifying your identity, and managing your gaming activity
• To process transactions: handling deposits from a minimum of £20 and withdrawals subject to our stated limits (£5,000 per transaction; £10,000 per week)
• To comply with legal obligations: including those set by the UK Gambling Commission under our licence, anti-money laundering (AML) legislation, and Know Your Customer (KYC) requirements
• To provide bonuses and promotions: such as our welcome offer with free spins, weekly cashback, reload bonuses, and BetMaster free spins campaigns
• To ensure responsible gambling: monitoring gameplay patterns, applying spending limits, and managing self-exclusion requests in line with UKGC standards
• To improve our platform: analysing usage data to enhance the BetMaster casino experience across desktop and mobile
• To send marketing communications: where you have given consent, including details about BetMaster bonus offers, promotions, and BetMaster promo code announcements
• To prevent fraud and maintain security: including detection of VPN usage and access from outside the UK

4. Legal Basis for Processing

Our BetMaster platform relies on the following legal bases under UK GDPR and the Data Protection Act 2018:

• Contract performance: processing is necessary to provide the services you have registered for
• Legal obligation: we are required to verify your identity and monitor transactions under UK Gambling Commission and AML regulations
• Legitimate interests: fraud prevention, platform security, and service improvement
• Consent: for marketing communications; you may withdraw consent at any time

5. How We Share Your Data

We do not sell your personal data. At BetMaster, we may share your information with trusted third parties in the following circumstances:

• Game providers: including Pragmatic Play, Evolution Gaming, Playtech, Play'n GO, NetEnt, Hacksaw Gaming, and our other 33 software partners, to facilitate gameplay
• Payment processors: such as Trustly, Visa/Mastercard, Skrill, and Neteller to handle deposits and withdrawals
• Regulatory authorities: the UK Gambling Commission and law enforcement bodies when legally required
• Identity verification and KYC partners: third-party services used to confirm your identity in compliance with UKGC licence conditions
• IT and security service providers: supporting our BetMaster casino online infrastructure

All third parties we engage are contractually required to handle your data securely and in accordance with applicable UK data protection law.

6. Data Retention

We retain your personal data for as long as your account remains active and for a minimum of five years following account closure, in accordance with our obligations under the UK Gambling Commission licence and relevant financial regulations. Where data is no longer required, we delete or anonymise it securely.

7. Your Rights

As a UK resident using our BetMaster casino UK services, you have the following rights under UK GDPR:

• Right of access: you may request a copy of the personal data we hold about you
• Right to rectification: you may ask us to correct inaccurate or incomplete information
• Right to erasure: subject to our legal retention obligations, you may request deletion of your data
• Right to restrict processing: you may ask us to limit how we use your data in certain circumstances
• Right to data portability: you may request your data in a structured, machine-readable format
• Right to object: you may object to processing based on legitimate interests or for direct marketing purposes

To exercise any of these rights, contact us at support@betmaster.co.uk. We will respond within one calendar month. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

8. Cookies and Tracking Technologies

We at BetMaster use cookies and similar tracking technologies to improve your experience on our platform. These include essential cookies required for the site to function, as well as analytics and marketing cookies used to understand how you interact with our services. You can manage your cookie preferences through our cookie settings tool. For full details, please refer to our separate Cookie Policy.

9. Security of Your Data

Our BetMaster team implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, loss, or disclosure. These include SSL encryption, secure payment processing, and strict internal access controls. However, no system is entirely infallible, and we encourage you to keep your BetMaster login credentials confidential and to notify us immediately of any suspected unauthorised account activity.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will notify you via email or a prominent notice on our website. We encourage you to review this page periodically. Continued use of our BetMaster casino services after any update constitutes acceptance of the revised policy.

11. Responsible Gambling and Data Use

Here at BetMaster, responsible gambling is a core part of our operations. We use personal data, including gameplay history and financial activity, to identify potentially harmful behaviour and take appropriate action. This may include contacting you to offer support, applying account limits, or facilitating self-exclusion via GamStop. This processing is carried out in accordance with our UK Gambling Commission licence obligations and is not used for marketing purposes.